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Contrast Blog

Learn how engage your audience until the end.

Tips to find new webinar topics: the strategic guide for creative ideas

Discover how to choose webinar topics that engage, convert, and scale using audience insights, data, and proven content strategies....

The Marketer's Guide to Local Recording: Maximizing Webinar Content Quality in 2025

Marketing matters. Content matters. Webinars matter. They have become a goldmine of reusable content. Marketers are increasingly using AI tools to transform webinars into blog articles, social media clips, and other valuable marketing assets. However, there's a challenge that many face: low-quality video recordings. Webinars are a great...

Make Virtual Events More Engaging: Expert Strategies for 2025

Learn proven strategies, tools and formats to increase engagement, drive conversions, and create unforgettable virtual events in 2025 and beyond....

The Ultimate Guide to Webinar Benefits for Marketers in 2025

Learn how marketers use webinars in 2025 for lead gen, product launches, and content repurposing. A complete guide to webinar marketing success....

79% Higher Attendance Rates With Contrast

About a year ago Zefort switched from Zoom to Contrast to run their webinars. The results? Staggering. Their attendance rates shot up by 79%. People stayed longer during the webinar; 90% watchtime vs 50% before. On top of that, the marketing team at Zefort now spends only 30 minutes on...