Contrast Blog

Learn how engage your audience until the end.

How CertifID Replaced Zoom With Contrast to Scale Its Webinar Program

by Will Looney Senior Manager of Content Marketing at CertifID, as told to Contrast CertifID is growing fast. The company makes wire fraud prevention software for real estate closing firms. These are the companies that handle the transfer of funds when a property changes hands. They were running more webinars,...

Demand Generation vs Lead Generation: What B2B Marketers Get Wrong

Learn the real difference between demand gen and lead gen, how webinars bridge both stages, and a practical handoff framework that drives pipeline....

Zoom Webinar vs. Meeting: What's the Difference - and Does It Matter?

Learn the difference between Zoom Meeting and Zoom Webinar, and why B2B marketing teams often need a purpose-built webinar platform....

The B2B Event Marketing Plan: Template and Complete Guide

Turn webinars into pipeline, not just registrations. Learn a 4‑stage B2B event marketing plan, benchmarks, and a reusable template for your next webinar....

Contrast Named Easiest to Use and Top Trending Webinar Platform by G2

Contrast was named Easiest to Use and Top Trending webinar platform by G2 in 2026, based on 21,000+ verified reviews across 129 products....