Contrast Blog

Learn how engage your audience until the end.

HubSpot Lead Scoring: How to Build a Model From Real Engagement Data

Learn how to build HubSpot lead scoring from webinar engagement data, not flat attendance, so sales focuses on real buying intent....

Contrast is going Unbound 2026

We're excited to announce that Contrast will be in Boston for HubSpot's Unbound 2026, from September 15th through Friday, September 18th. You'll find us there from Partner Day kickoff on Tuesday to Friday. This year, we're bringing something special to make your...

Demand Generation Metrics: What to Measure and What to Ignore

Demand generation metrics often mislead. Learn which engagement, lead scoring, and pipeline KPIs predict revenue....

How KitchenAid Turned Webinars Into SEO, AEO and Cross-Team Content

Since switching from Zoom to Contrast, KitchenAid's webinars hit 81% watch time and fuel SEO, AEO and content for marketing, product and support....

What Is a Roundtable Discussion? How to Host One as a Virtual B2B Event

Learn what a true roundtable is, how it differs from a panel, and how to structure, moderate, and follow up on high‑intent virtual roundtables....