10 Best BigMarker Alternatives (2024)

This article will cover a list of the 10 best BigMarker alternatives for 2024: their pros, cons, use cases, and a general review. Before we dive into the list, let's do a brief review of BigMarker's features and pricing.

Want to jump straight to the list?
1. Contrast - the new way to run webinars: fun, engaging, and authentic
2. WebinarJam
3. Zoom
4. Crowdcast
5. Demio
6. Livestorm
7. Webex
8. Hopin
9. ON24
10. Adobe Connect

BigMarker review:

BigMarker is one of the most modern platforms that allow you to create a host webinars with a highly customizable experience, but also virtual and hybrid events. It’s designed primarily for sales and marketing teams, for lead generation use cases.

They offer strong branding features for landing pages, good engagement features, and is an easy tool to set up. Their leads scoring features and attendee analytics - integrated to your CRM - make it a great tool for running lead-gen webinars. Their gamification and lead scoring is also a unique feature. However, it’s one of the more expensive tools in the list.

Pricing

BigMarker does not display it's pricing publicly, however users have reported that the software can be pricey compared to alternatives on the market.

Their plans also scale very fast (1000, 10k, and up to 500k), meaning pricing can increase substantially as your webinar efforts scale, as opposed to other tools where it's more linear.

Why look for a BigMarker alternative?

Today’s webinars need to be different

It’s 2024. Zoom fatigue is a real thing. You can’t just put on a boring and un-engaging webinar experience and hope that it will drive new business.

Think of the content you watch today: Twitch, YouTube, Instagram, TikTok, and all the other platforms. These are nothing like your typical BigMarker webinar. They’re modern, engaging, branded, customizable, and fun.

Attention spans are going down and expectations are so high with all these new types of content we watch daily. Platforms like BigMarker just aren’t made to create the type of content that people want to watch today - but you know that because you’re here looking for alternatives.

Businesses need a modern and engaging experience

Modern platforms have been slowly replacing the ones you might know today. Zoom has had major security issues, and other players like BigMarker, GoToWebinar or Webex aren’t innovating fast enough to keep up with the newer players (we’ll cover more in this article).

Today, webinars (and events) need to be focused around the attendee experience and should be seamless like Youtube, or Netflix - otherwise people will never sign up. But also ease of use for the team, moderator, and speaker, so you can focus on creating great content that generates more revenue. By engaging the audience, you can create thought leadership, and build trust with people watching your content - ultimately driving new business.

These webinar tools also need to provide in-depth analytics directly in the CRM to help prioritize and personalize outreach, helping sales teams close more deals and helping marketing teams better nurture their audience.

Let’s jump right in.

10 Best BigMarker Alternatives in 2024

1. Contrast — the new way to run webinars: fun, engaging, and authentic

If you’re looking to put on a more modern experience than with BigMarker, then Contrast is the right webinar platform for you. It was built to be easy to use, allowing anyone in your team to create an engaging webinar without needing specific skills. Sign up for free (no credit card) and set up your first webinar in minutes. No downloads for you or for your audience.

Here’s what you can do with Contrast as a BigMarker alternative:

Create modern, engaging content

All Contrast plans come with unlimited access to the Studio. The Studio is where you can prepare, animate, and moderate your webinar:

Contrast’s Studio has 2 big advantages over BigMarker:

1. High-quality, branded video

You can upload your logo, colors, fonts, and custom background to make the webinar feel like your brand. These colors will be used for speaker names, on-screen transitions, polls, and Q&A mode, increasing brand recognition. You can even select a theme to better suit the look and feel of your company. Video is recorded in 1080p (720p just doesn’t cut it in 2024) so you and your speakers look clean and crisp when delivering your webinar.

2. Engage your audience

But good-looking video isn’t enough. You need your webinars to engage your audience (and keep them engaged). Engaged audiences listen to what you have to say - this builds trust and of course, generates business.

Contrast has a ton of features to help with engagement: on-screen Q&A, a modern chat experience (emojis, replies, link unfurls), topics and transitions, polls and on-screen poll results, and widgets. All these features are built to grab and keep your audience’s attention - so they listen to your webinar instead of checking their emails.

Plus, a few fun small details here and there to make it even better.

Repurpose your webinars in minutes

Putting on a high-quality webinar takes a lot of time, we’ve run many ourselves. It’s a shame that all that content goes to waste as soon as the webinar is over.

Contrast not only helps you put on higher-quality and more engaging webinars, but also get more out of them by repurposing them into different formats.

From one webinar, you can get:

• Suggested highlight clips
• Transcript of the session
• Audience chat transcript
• Custom clips
• Audio files

All of these can be shared on different channels (social media, blogs, newsletter, podcast, etc.) to increase engagement and get more views on the replay of the webinar - to keep generating leads after the webinars is over.

All the webinars basics you need, and more

Of course, you’re also going to need the basics, and Contrast delivers here too.

• Landing pages
• Customizable registration forms
• Automated emails (reminders and follow-ups)
• A Channel page for all your webinars (upcoming & replays)
• Audience analytics (attendance, watch time, viewer profiles)
• And expert CRM integrations.

All webinars are recorded and made available to download or share after the live, so you can keep generating leads while you sleep.

And all of this with unlimited team members, concurrent webinars, moderators, and speakers. No matter what plan you’re on.

Conclusion

If you’re looking to create modern and engaging webinar experience for your audience, Contrast is the best BigMarker alternative for you. Obviously we're a little biased since this is our product, but we built Contrast as a 2024-worthy alternative to BigMarker after being frustrated by the experience. Our easy-to-use tool and priority support on any paid plan means you can run your webinars without a worry.

You can sign up below to get started.

2. WebinarJam

Review

WebinarJam is one of the cheapest alternatives to BigMarker, starting at $39 per host for up to 100 attendees. They focus primarily on the webinar use case and cover all the basic features you need to run a webinar.

They focus on providing an easy-to-use platform, allowing anyone to create webinars, but this sometimes comes at the cost of the quality of the webinar itself. Viewers have reported a complicated experience than with many other tools on this list.

Pros:

• Easy to use
• Automated webinars
• Lowest price point and scales well
• All basic features needed for webinars

Cons:

• Clunky user experience
• Complex email and landing page builder
• Poor video quality

Conclusion

If you’re looking for the cheapest webinar tool, WebinarJam might just be the tool you’re looking for. It comes with all the basic features you need to run your webinars. But if you’re looking to really engage your audience, you might need to invest in a more modern tool.

3. Zoom

Review

Zoom is probably the first tool that you think of when it comes to any kind of online video communication, and no one would blame you. They started as a video-conferencing tool and slowly made their way toward webinars and virtual events.

But its DNA as a video-conferencing tool and its sheer size today means it’s no longer able to innovate and keep up with the trends we’re seeing in the webinar industry. This is particularly true when it comes to engagement features.

Pros:

• Virtual background and basic branding
• Engagement features: polls, Q&A, chat
• Affordable pricing for small businesses

Cons:

• Security concerns
• Download required for optimal experience
• Lack of any video production tools

Conclusion

If you're looking for a market-leader, without worrying too much about having the most modern experience and engagement features, Zoom can be a good BigMarker alternative. But if you’re looking to really engage your audience, you might need to invest in a more modern tool.

4. Crowdcast

Review

Crowdcast is an online event platform that can be used to run webinars. They focus on the community-building aspect of webinars and don't have a primary use case. They allow mature content on their platform which means they can be flagged by some firewalls, preventing viewers from accessing the content.

They offer many relevant features for webinars: polls, Q&A, chat, but many Crowdcast users have experience reliability issues and have started to move away from the platform.

Pros:

• Inexpensive pricing
• Modern engagement features
• Multi-cast to YouTube, LinkedIn, Twitch

Cons:

• Accessibility issues due to accepted content
• Limited CRM integrations
• Reliability issues for some users
• No free plan (but 14-day trial)

Conclusion

Crowdcast is a great BigMarker alternative if you're looking for a cheap solution. Their platform is easy to use and has the basic features you need to run a webinar. However, for marketing teams running webinars for lead-generation purposes, their integrations can be lacking, and it can be worth investing more into more modern tools.

5. Demio

Review

Demio is another BigMarker alternative - a webinar tool that provides all the basics you need to run webinars. They focus on providing a very basic platform at a cheap price point that makes it easy for attendees to join from their browser.

They offer the basic webinar features (landing pages, emails, analytics) that are easy to use, good engagement features like polls, Q&A, chat, and breakout rooms. However, they are lacking in video quality and viewer experience - Demio webinars can look a little outdated.

Pros:

• Ease of use
• Browser-based platform
• Wide array of engagement features
• Main CRM integrations available

Cons:

• Viewer experience is outdated
• CRM integrations only available on Premium plans
• No free plan and very limited free trial (20 attendees)

Conclusion

Demio is a great platform if you’re looking for an easy-to-use platform to run your webinars. However, if you’re not ready to pay for a year, if you’re just getting started, or if you want a modern viewer experience, Demio isn’t the right alternative for you.

6. Livestorm

Review

Livestorm is a video engagement platform that can be used to host webinars or virtual events. They’re a French company that provides an easy-to-use platform and primarily works with small European businesses. Their tool is one of the more modern alternatives in this list.

Livestorm covers all the basic webinar needs with a relatively modern UI (chat, polls, Q&A, registration pages, automated emails) - and more functionalities can be added through their app marketplace. However, basic means little customization is possible, from the landing pages, to emails, to the video itself.

Pros:

• 100% browser-based solution
• (Limited) Free plan to test the product
• Basic engagement and webinar features

Cons:

• Can only support up to 3000 attendees
• Landing page layout is basic and not customizable
• CRM integrations only available on expensive plans
• Video quality and branding options are very limited
• Replay management is limited and not user-friendly

Conclusion

Livestorm is a user-friendly platform for both moderators and viewers. Their platform is great for hosting meetings and webinars with basic branding capabilities and security & integrations on more expensive plans. However, the quality of the visual output could use some extra work.

7. Webex

Review

Webex is another BigMarker alternative that allows you to run webinars, meetings, and virtual or in-person events. They provide end-to-end encryption making it a good choice for anyone who wants to prioritize security and privacy.

Webex has decent engagement features like chat, polls, and Q&A. They also offer an AI assistant to help with note-taking and highlights, which BigMarker does not offer. This helps a lot with the productivity of meetings.

Pros:

• Gamification for virtual events
• Advanced networking features like business cards and 1:1 meetings
• Breakout rooms available on all webinar plans

Cons:

• Pricing is per license so can get expensive quickly
• No backstage available on the webinar plan (only practice session)
• App required for optimal viewer experience
• Tool designed primarily for meetings

Conclusion

If you’re looking to host small webinars or large meetings, and are looking for a very secure and private tool, Webex can be a good choice for you. For marketing webinars, there are other better options in this list.

8. Hopin

Review

Hopin is a BigMarker alternative that lets you run high-quality virtual or in-person events and can also be used to host webinars. They offer different products for different kinds of video you might want to produce: Session, Streamyard, Streamable, and Events.

Hopin’s different tools offer an array of features, with Sessions (dedicated to webinars) being the most recent of those and with a reduced functionality set. Their flagship product, Events, is also their best one. Hopin is a great choice if you are looking to run large-scale events.

Pros:

• Event customization
• Can host up to 100,000 attendees
• Networking features like Event booths
• AI/ML enhancement for sound and video

Cons:

• Mobile app needed for Hopin Events
• Only basic marketing and sales integrations
• Complex backstage for events and webinars
• Complexity due to multiple different Hopin tools

Conclusion

If you’re looking to run events with 10,000+ attendees and have an experienced team that’s ready to put on a show, Hopin Events can be the right choice for you. For smaller events, if you don’t need to integrate the data into your marketing stack, Sessions can be the right choice for you.

9. ON24

Review

ON24 is another BigMarker competitor that is more focused on Sales and Marketing use cases, and is a strong to BigMarker alternative on the webinar use case. They offer enterprise-grade security and have been SOC 2 Type II / SSAE18 audited.

They offer strong engagement features and analytics, and their customizable branding will make your webinars stand out from the crowd. Their UI can sometimes be a bit clunky and difficult to use, and some users have reported a steep learning curve to start running good events.

Pros:

• Content hub for upcoming events and replays
• Branded landing pages and emails
• Detailed attendee analytics and ON24 first-party data
• Engagement features: polls, and gamification

Cons:

• Not for beginners: steep learning curve
• Complex and difficult UI to run webinars
• Issues integrating data into HubSpot or Salesforce
• Hard for audience to interact with the content and participate

Conclusion

If you’re looking for the platform with the most detailed analytics: ON24 might be the right choice for you. But if you’re just getting started, need the data in your CRM, or don’t have a large team to run webinars, then other alternatives might be more adapted to your needs.

10. Adobe Connect

Review

Adobe Connect is a video conferencing platform that can be used to run webinars - making it a good BigMarker alternative. Most of the Adobe Connect users are educators, as the platform is great for delivering live lectures and that’s the use case that they focus on primarily.

Some of these features make it relevant for hosting webinars: video, desktop, and document sharing are natively available. If you want to add Q&A, Polls, Thumbs-up you can do this through their third-party apps available on the Adobe Connect Apps page.

Pros:

• Customizable virtual rooms
• Multi-layered security
• Breakout rooms

Cons:

• Can only support up to 1000 attendees
• Pricing per host can quickly get expensive
• Many basic features need to be added as third-party apps

Conclusion

Organizing a small (<1000 conference) with the need for breakout rooms? Adobe Connect is a good choice for you. If you’re organizing bigger events, or don’t need custom breakout rooms - Adobe Connect isn’t the BigMarker alternative you’re looking for.

The best BigMarker alternative for you

BigMarker is a good all-in-one platform to help you run webinars, but it can be relatively expensive compared to other solutions on the market. The lack of modern engagement features, the clunky viewer experience, and the lack of high-quality CRM integrations may not be ideal for every business.

If you’re interested in creating the best experience for your viewer, you should start looking for BigMarker alternatives that offer a more YouTube or Netflix-like experience like Contrast, of it you have a higher budget, tools like Demio, or ON24.

If you still haven’t made up your mind, why not take advantage of the free plans and trials to test your new tool? You can easily try Contrast by signing up to a free account to test the core features before committing.