We're raising prices, here's why:

Four years ago, we built Contrast because we saw how broken webinar tools had become. They weren't built for people who care about their craft and brand. These tools made it impossible to deliver a great experience. They decided to cut down; from the product itself, to support, simply so that they could move on and make investors happy.

We chose a different path.

We hired people. Real people. People who know webinars and HubSpot, people who understand your business. The kind of people who reply to your questions in under 5 minutes.

Not because it scales so incredibly well. The contrary. But we believe it's the right thing to do. We obsessed over every detail of the product experience. We didn't rush. We didn't compromise. And we didn't raise prices.

For four years, the pricing for our Pro plans stayed flat. Even as we grew from zero to over 1,000 customers running webinars daily. Even if everyone else in B2B SaaS made "inflation corrections".

Unfortunately a time has come that this is not sustainable anymore.

Here's the thing about building human-first

It costs more. Keeping a team lean while maintaining support that actually helps your business means people doing good work, paid fairly. Truly helpful documentation like mini-guides and building a polished product instead of shipping fast simply means more time invested.

We could have done what everyone else does. Cut staff. Let AI handle support. Release half-baked features with Claude Code and call it "MVP."

But that's not the reason you chose Contrast.

So on September 3rd, 2026, we're increasing prices for all Pro plans, for new customers only.

If you're already with us

This doesn't affect you. Your pricing stays the same. This is our way of saying thank you, for believing in us early, for giving us the space to build something different, and for letting us build the company we're proud of running.

If you'd like to upgrade to an annual plan right now, you can. We'll give you 20% off and you can make use of the price before the increase.

Please note: if you downgrade, and later upgrade – new pricing and feature sets will apply. For more information, please check our website.

What you're actually paying for

This price increase isn't going into tokenmaxxing, and it's not just there to keep the lights on. It's funding the next generation of Contrast; better repurposing tools, deeper ways to interact with your audience, and the team that's going to keep supporting you as we have always done.

If you've got questions, your friends at Contrast will be ready to answers them.

Your friends at Contrast 👋