Why we built for HubSpot

By Luuk de Jonge

Updated on Feb 18, 2025

One year ago we decided to build a webinar platform for HubSpot. Many doubted us. Others called us dumb. And you too might be wondering, why build a webinar platform for HubSpot? What's better? And does it mean Contrast sucks at everything else? Definitely not.

Over the last few years, we talked to thousands of marketers, crm and revenue managers. To better understand why they run webinars. How they make them successful - and how we could help them be more successful.

It’s clear that the majority of marketers have figured out how to get people to show up to their webinars. It's right after the webinar is over that most people struggle. How do I follow up with people that attended my webinar? How do I turn attendees into demos booked?

Engagement data often didn't exist, was stuck in the webinar tool - or difficult to find in their CRM. This meant that marketing ran simply another webinar to fill the pipeline with new leads. All of this while the sales team their frustration with webinars grew. Weren’t webinars supposed to help us get warm prospects?

That are the problems we set out to address with Contrast. The only webinar platform built for HubSpot.

Why HubSpot?

HubSpot is the CRM for the new wave of startups. Especially B2B SaaS Companies. Seriously, which startup that starts today builds on Salesforce? None.

But let us circle back. You're smart. You know that when you focus on just one thing. One single thing. It is possible for you to get really really good at it. There's a reason Neil Patel is only known for marketing. And Tiger Woods for golf.

So we thought, “hey why don't we focus on just one thing and become really good at it?” Think about it like this. By doing this we can develop more specialized features for HubSpot. We'll speak the same language. We can create content only for HubSpot. More importanrly, it's the only way for us to truly become experts.

Guess who's benefitting from that? You as the customer.

Contrast is the webinar tool for the new wave of startups. Especially B2B SaaS Companies. Seriously, which startup that runs webinars today uses Zoom? None.

Why trust us?

It's not enough for us to say 'oh we're the webinar platform built for HubSpot' – trust us. We get that.

On the HubSpot Marketplace, we have a 4.9 star rating. Yes, seriously. There's also this article where HubSpot has recommended Contrast as the #1 webinar tool.

We're awesome at other things too. Besides HubSpot. People love Contrast because it's incredibly easy to use.

💡

“If you're looking for a platform that is visually really appealing and is straightforward and intuitive to use... that doesn't require training, then Contrast is going to serve you well." — Felicity (Events Manager at Moss)

Contrast helps busy marketers turn a single webinar into blog posts, subtitled clips and more. It's often just a click. Or select a piece of text from the webinar transcript to create a clip. Powered by Ai, so that it's fast and easy.

And finally the webinar studio. Easily create and track engagement.

Discover how Contrast can help you run more effective webinars in HubSpot.
Book a demo.